Strategic Sales Leader with 20+ Years Across Capital Markets and FinTech to Drive Regional Expansion
The Ascent Group, a leading global fund administration firm, has appointed Hazem Elmalla as Head of Sales for the Middle East & North Africa (MENA), effective immediately. This appointment reflects Ascent’s continued focus on expanding its commercial presence across the region and strengthening relationships with institutional clients.
The Middle East & North Africa continues to see increasing capital activity, regulatory development, and cross-border investment flows. Hazem’s appointment reinforces The Ascent Group’s commitment to supporting asset managers and financial institutions operating within and entering the region.
“Hazem brings a strong combination of regional expertise and commercial leadership. His experience will play an important role as we continue to grow our presence across the Middle East & North Africa and support our clients in the region.”
Hazem brings over 20 years of experience across banking, capital markets, and financial technology. He has led revenue growth initiatives and built high-performing sales organisations across MENA, the US and Europe, working closely with asset managers, banks, exchanges, and FinTechs.
His experience spans trading infrastructure, investment platforms, open banking, payments, and digital transformation. Having led complex, multi-stakeholder engagements with C-suite executives, founders, and regulators, Hazem brings a strong understanding of both market dynamics and client needs across the financial services ecosystem.
As Head of Sales for MENA, Hazem will focus on expanding The Ascent Group’s regional footprint, strengthening client partnerships, and supporting asset managers in navigating regulatory and operational complexities. His role will be key in connecting clients to Ascent’s global platform while ensuring solutions remain aligned with local market requirements.
Key Benefits for Clients & Stakeholders
- Dedicated senior leadership focused on the Middle East & North Africa region
- Deep expertise across capital markets infrastructure, FinTech, and digital transformation
- Proven track record in building and scaling high-performing sales organisations
- Strong experience managing complex, cross-border client relationships
- Enhanced ability to support market entry and regional expansion strategies
Hazem Elmalla’s appointment reflects The Ascent Group’s broader growth strategy, centred on strengthening leadership in key markets and delivering solutions that support clients across jurisdictions.
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